The notion of marketing includes the business philosophy of the enterprise, institution or individual that characterizes the concentration, ie focus on the customer, expressed through the permanent and harmonious efforts of the whole enterprise in the process of meeting the needs and desires of the consumer as well as the realization of the objectives of the enterprise.
The concept of marketing is the philosophy on which enterprise profit goals can best be realized by recognizing the desires and needs of target groupings of consumers and meeting those needs through the activities and engagements of all structures and levels of the organization of the enterprise. In 1954, Peter Drucker, has clearly highlighted the role of marketing for the success of the enterprise. Even today, its concept of marketing has the undeniable value and sustainability.“If we want to know what our business is, then we must start with the mission … There is only a fair definition for the mission of the enterprise: customer satisfaction. What the enterprise thinks to produce is not of primary importance – especially not for its future and success. Crucial is what the consumer thinks about buying what it is to value – this determines what your business is, what it is and whether it will thrive. “Enterprises during their development have implemented different concepts in their business, depending on the time, conditions and opportunities. Understanding the concept of marketing is one of the most relevant dimensions in the business of the enterprise.
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